"Where Conversation Leads to Profit"

"Select Team Members For Skill & Skill Potential, Not Personality.  Most teams figure out the skills they will need after they are formed.  The wise manager will choose people for their existing skills and their potential to improve existing skills & learn new ones."

- Harvard Business Review

So with a group of talented, committed people, why isn't the team working? What happens if there's a clash of personalities?

"Communication is how teams achieve integration and mutuality.  The work of most teams involves constructing new meanings, whether it's in the form of new-product developments or enhanced processes, and that work is essentially linguistic."
- Harvard Business School

Simple, often subtle differences in communication can cause serious problems within an organisation.  The good news is that they can be diagnosed early, and the right strategy for dealing with them can significantly strengthen an organisation's effectiveness.

All spoken and written business communication contain conscious and unconscious patterns of speech. To a linguistics expert these patterns are as obvious as lines of code to a computer programmer. The most successful business people identify these patterns naturally and become our top entrepreneurs as a result. The rest of us just need a little help.

"You need to influence, motivate and get the desired outcome by what you say, but it's vital that you're a good listener, too.  You must understand the constituencies you need to influence, the customers, shareholders, employees, or the local communities you serve.  You must know their requirements and what they're looking for.  You must shape that relationship if you are going to achieve the desired outcome."
- Allan Leighton, the "Best-Connected Man in the Business World"

Conversational Decoding will reveal the patterns unique to individual decision makers, your team and your organisation. It will smooth communication with customers, boost sales, help you recruit and retain the right people, reduce stress in the workplace and avoid conflict.